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![]() When placed below the primary content, the maximum height of an ad should be 400px.Īds must always leave sufficient space for the Primary Content on the common screen size of 1366x768 for desktop, 360圆40 for mobile devices and 768x1024 for tablets.When placed on the side of the primary content, the maximum width of an ad should be 350px.When placed above the primary content, the maximum height of an ad should be 200px.Individual ad-size requirements depend on the placement of the ad: Ads should be clearly marked with the word "advertisement" or its equivalent. are not hiding the label, are not misleading users into thinking an ad is part of the primary content). 1Īds should always be recognizable as ads, and distinguishable from all other content (e.g. Such ads must be placed on top, side or below the Primary Content. Acceptable Ads criteriaĪcceptable Ads, as defined by the Acceptable Ads Committee, have to comply with the following criteria: Desktop criteria PlacementĪds must not disrupt the user's natural reading flow. The Acceptable Ads Committee consists of interested parties from for-profit companies, industry experts and Internet users like you. What is the Acceptable Ads Committee?Īs previously announced, in 2017 eyeo / Adblock Plus transferred governance of the Acceptable Ads initiative to an independent group, the Acceptable Ads Committee. These are ads that comply with Do Not Track, and / or ads which are served by the domain which is wholly owned by the same company. What are Acceptable Ads without third-party tracking?Īcceptable Ads without third-party tracking are ads that comply with the Acceptable Ads criteria and that do not allow third-party entities to track any of your browsing behavior. ![]() Adblock Plus lets you choose to block ads, but we donât believe websites should be punished. However, many websites use too many annoying or intrusive ads to get your attention. Most websites use advertising to make money, meaning that you can see these websites for free. The ads on the allowlist are then shown to ad-blocking users who allow Acceptable Ads. In order for an ad to be an âAcceptable Adâ, it must adhere to standards that have been set forth by the Acceptable Ads Committee.Īds that abide by Acceptable Ads standards are placed on a allowlist. They are respectful, donât interfere with content, and are clearly labeled with the word âadvertisementâ or its equivalent. What are Acceptable Ads?Īcceptable Ads are ads that arenât intrusive or annoying. This page is under review as management of the Acceptable Ads initiative has been transferred to the independent Acceptable Ads Committee.
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